Free 10 Art Sales DM Scripts
She said she loved it. You said thank you, and the sale disappeared.
For my first two years selling art, people wrote me the loveliest things. I answered every one with "thank you so much!!" and a heart, then wondered why nothing sold.
Almost nobody messages an artist by accident. When she opens your DMs and types something, she's already done the hard part. You just need to know what to type next.
These are the ten messages I actually send. What to say when she asks the price, when she goes quiet, and when she just says "I love it." Copy, paste, swap in the name of your painting and hit send.
$2M+
Artwork sold
10
Copy & paste scripts
1
Rule that changes everything
Every one of them ends with a question mark. That's on purpose.
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What's inside
The whole arc of a sale, in ten messages
The follow, the questions, the price, the silence and the yes.
- When someone new follows you. The one nobody sends, and why it works.
- When she asks if it's available. Answer, then hand her the next step.
- Commissions, customizing and shipping. Three questions buyers ask right before they buy.
- When she says it's too expensive. How to hold your number and still give her a way to say yes.
- When she asks for a discount. Protect your originals without losing her.
- When she goes quiet. The 48-hour follow-up that's made me more money than any post I've ever written.
- When she's ready to buy. The one line that stops her from wandering off.
- When she just says "I love it." The question that turns a compliment into a shopping list.
What artists are seeing
When the right people start messaging
Sold a painting in her DMs
“I have sold my art mostly at in person events over the last 6 years... It really wasn’t until January of this year I realized I could be doing a lot more if I utilized social media more consistently. I sold a new painting over Instagram in messages yesterday 😂”
Artist in Erin’s community
A commission request from Stories
“Another top performing reel which beat the one from last week! Also got a commission request from stories today 😱”
Artist in Erin’s community
6 of 7 paintings sold on launch day
“I launched a collection this morning - shared a preview in stories yesterday, created a reel telling the story behind the collection this morning and sold 2 pieces in the first 5 minutes (!) I shared more openly than I have for previous collections and I’ve sold 6 of the 7 paintings on the same day as the launch.”
Artist in Erin’s community
Hi, I'm Erin
12 years in PR, and I still didn't know what to type.
I'm a self-taught painter in Austin. I hauled paintings to pop-ups and came home without selling a single piece. I emailed fifty galleries and mostly heard nothing back. I was sure the problem was my work.
Then I looked at my DMs. People had been raising their hands for months, and I'd been answering every one with a heart.
Flash forward to today... over $2 million in art sold, and these ten messages are a big part of how.
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